BATNA Leverage Deadlock Concession Bottom line Due diligence Counteroffer Close the deal Win-win outcome Value proposition Client engagement Customer loyalty Relationship management Value-added services Proactive communication retention Mutual trust Cross-functional teamwork Key decision-makers Sustainable growth Retail clients Repeat Small businesses Government International Large corporate Clients with limited budget interested in sustainability looking for premium products account Segmentation Prioritization Revenue potential Retention strategy Account Tailored solutions Strategic alignment life cycle segmentation partnership Actionable insights Client-centric Cross-selling Upselling