Used words

Bear with me in this long-winded and fragrant metaphorfor you will find the almost all the vitures of the perfect wine-glass have a parallel in typography. There is the long thin stem that obviates fingerprints on the bowl. Why? Because no cloud must come bwtween your eyes and the fiery heart of the liquid. Are not the margins on book pages similarly meant to obviate the necessity of fingering the type-page? Again: the glass is colourless or at the most only faitly tinged in the bowl because the connoisseur judges wine partly by its colour and is impatient of anything that alters it. There are a thousand manneriems in typography that are as impudent and arubitrary as putting port in tumblers of red or green glass! When a goblet has a base that looks too small for secruity it does not matter how cleverly it is weighted you feel nervous lest it should tip over. There are ways of setting lines of type which may work well enough and yet keep the reader subconsciously worried by the fear of 'doubling' lines reading three words as one and so forth. Now the man who first chose glass instead of clay or metal to hold his wine was a 'modernist' in the sense in which I am going to use that term. That is the first thing he asked of this particular object was not 'How should it look?' but 'What must it do?' and to that extent all good typography is modernist. Wine is so strange and potent a thing that it has been used in central ritual of religion in one place and time and attacked by a virago with a hatchet in another. There is only one thing in the world that is capable of stirring and altering men's minds to the same extent and that is the coherent expression of thought. That is a man's chef miracle unique to man. There is no 'explanation' whatever of the fact that I can make arbitrary sounds which will lead to a total stranger to think my own though. It is sheer magic that I should be able to hold a one-sided conversation by means of black marks on paper with an unknown half-way across the wrold. Talking broadcasting writing and printing are all quite literally forms of though transference and it is the ability and eagerness to transfer and receive the contents of the mind that is almost alone responsible for human civilization.
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