drive Drive Manage Oversee the management brand portfolio including positioning guidelines. Lead increase awareness loyalty Develop a comprehensive content strategy aligned with overall marketing and business objectives. Define brand's pillars target audience messaging formats across various channels platforms Utilize member research data analytics market trends insights translate into actionable plans. Leverage understanding develop targeted campaigns member-centric innovation Create manage organization’s strategy ensure all messaging consistent on-brand Credit Union's optimization of processes by leveraging automation upskilling talent promote higher levels efficiency improved experiences while adhering regulatory requirements credit union policies Hire develop motivate individual contributors managers directors achieve high engagement retention performance agency vendors negotiate contracts recommend new thought leader partnerships execute plans for industry event participation company-sponsored events assess competitive landscape identify opportunities differentiation advantage