Oversee the management of our brand portfolio including positioning and guidelines. Lead efforts to increase awareness drive loyalty Develop a comprehensive content strategy aligned with overall marketing business objectives. Define brand's pillars target audience messaging formats across various channels platforms Utilize member research data analytics market trends uncover insights translate them into actionable plans. Leverage understanding develop targeted campaigns member-centric innovation Create manage organization’s strategy ensure all messaging is consistent on-brand Credit Union's Drive ongoing optimization processes by leveraging automation upskilling talent promote higher levels efficiency improved experiences while adhering regulatory requirements credit union policies Hire develop motivate individual contributors managers directors achieve high engagement retention performance Manage agency vendors negotiate contracts recommend new thought leader partnerships execute plans for industry event participation company-sponsored events assess competitive landscape identify opportunities differentiation advantage