The original creator of Seasoned Salt a masterly blend 17 ingredients. ?Vibrant flavor color and aroma. ?Irreplaceable convenient reliable products.?? Essential staple rooted in the black kitchen passed down from generation to generation.?? Iconic Fanciful L logo design created by legendary artist Saul Bass 1959.?? Born creative innovative LA restaurant 1938. Feeds my soul & ignites pride" Bold versatile everyday flavor Uplifting Real Joyful Catalyst Energetic ?Trustworthy Soulful Flavor Fullest.