Above the Fold Anchor Text B2B B2C Brand Voice Body Brief CTA CTR Evergreen Content Deliverable Copywriting Customer Persona Conversion (Click-Through Rate) Clip Hook Inbound Link Influencers KPI (Key Performance Indicator) Keywords Landing Page Mockup Newsjacking Lede PPC SEO Target Audience UI UX White Space On-Page Off-Page STORYTELLING Protagonist Antagonist Events Climax Catharsis Acts Turning Point Essence Motif Theme Setting Characters Narrative Idea Success Alt-Text VOICE POV Meta Fabula Syuzhet